FareBookings vs. Wix
To be fair to Wix: it handles a third-party embed like a booking widget better than most drag-and-drop builders. Where it costs you is what happens if you ever want to leave.
| FareBookings | Wix | |
|---|---|---|
| Speed out of the box | ✓ 90+ mobile / 98 desktop PageSpeed | – Decent Core Web Vitals, but templated |
| Adding a real booking widget | ✓ Built for this — 5-minute install | – Supports HTML/iframe embeds reasonably well |
| Own your site, can leave | ✓ Vanilla PHP, fully portable | ✗ No real export — leaving costs $7k–$20k to rebuild |
| Security / attack surface | ✓ Zero plugins, no client server access | – Managed platform, but you don't control the infrastructure |
| Pricing stability | ✓ Fixed annual fee, no surprise hikes | – Subscription-based, platform sets the terms |
| Ongoing SEO work | ✓ Real person monitoring & optimising (add-on) | – Built-in SEO tools — self-service |
The real cost isn't the monthly fee
Wix doesn't generate standard, exportable code — your site only really exists inside their system. If you ever want to move it — for speed, for design, for any reason — that's not a migration, it's a rebuild from scratch. Real-world estimates for a small business put that at $7,000–$20,000.
Where Wix genuinely does fine
Wix's Core Web Vitals scores are actually decent compared to a typical plugin-heavy WordPress site, and its embed element handles a third-party widget without much fuss. This isn't a case for avoiding Wix outright — it's a case for knowing what you're renting before you build three years of content on top of it.
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